The Developer Playbook – How to Become Your Own Real Estate Development Firm

This playbook is for those who are ready to stop watching others close deals and finally build something of their own.

You won’t learn how to house-hack, flip a duplex, or chase wholesaling leads.

You’ll learn how to be the developer — the one raising capital, structuring deals, and leading real projects from blank site to signed wire.

In it, you’ll learn how real estate developers consistently turn $15K into $200K+ sponsor equity, and how one well-run deal can unlock seven figures in long-term net worth — with full awareness of the risk, strategy, and legal complexity involved.

While you could take this information and close one deal, that’s not the point.

The point of this playbook is to show you how to build a real estate development firm — one project at a time.

No hype. No fluff.

Just straight-up information, examples, and tools you can copy, customize, and use immediately — all designed to bring you as close as possible to how real estate developer sponsors operate.

Some sections will be dense. You’ll probably read them twice. That’s normal. This isn’t a “course” in the usual sense — it’s a playbook. A system. You will re-use it every time you structure a deal.

The structure of the playbook is intentional:

It bridges the gap between a self-taught investor and a real estate developer sponsor — the kind who raises real money, talks to real LPs, and runs real projects.

By the end, you’ll know:

• How to shape a compelling concept investors want to fund
• How to underwrite deals without over-engineering
• How to map and activate your actual investor network
• How to raise money before the capital stack is even finalized
• How to structure and paper deals like a development firm would
• How to run a clean, tight capital raise from intro to close

Your Purchase Includes:

• Lifetime access to all current and future content
• All future updates, additions, and walkthroughs, forever
• A personal invite to send me feature requests or areas you’d like added

This is a one-time charge. As I add more tools, templates, and walkthroughs, the price will go up. But you’re locked in for life — and every single future update will be sent directly to your inbox.

This playbook is for the serious.

For the ones who are done watching. For the ones who know they can lead, but just need the right tools to raise the money and close.

Let’s build.

Layout

I’ve condensed everything in as short and succinct a playbook as possible. In the words of Blaise Pascal, 'If I had more time, I would have written a shorter letter.'"

The first section of the playbook is titled “Concepting.” This is where real developers start — not with a spreadsheet or a deck, but with a clearly framed idea that feels real, makes sense, and will raise capital. This section walks you through how to take a half-baked idea and turn it into a structured development thesis. You’ll use AI tools to define the market, category, brand tone, and visual direction — the exact same way boutique development firms shape their pitch before they’ve even hired an architect. It includes prompts, examples, and design tools so you’re not staring at a blank page. This section becomes the foundation for your deck, financials, and investor story. Even if you’ve never done a deal before, once you complete this section, you’ll sound like you have.

The second section is “Underwriting.” This is where you learn to pressure test your deal like a pro. Whether you’re working with raw land or a value-add conversion, this section will walk you through the institutional underwriting logic used by real sponsors. You’ll get a simple Excel model (made to be edited fast), an advanced model, and a step-by-step SOP that teaches you how to actually think through construction costs, rent comps, exit scenarios, and IRR-driven investor terms. This section is designed to give you enough clarity to talk numbers confidently with LPs — even if you’re not a finance pro.

The third section is “Investor Mapping.” Raising capital doesn’t start with a pitch — it starts with the right list. This section teaches you how to map and build your entire capital network from scratch, starting with the people already in your orbit. You’ll use a template to identify every warm, cold, and lateral investor opportunity — and learn how to activate them early through signals, not asks. This system alone has helped first-time developers raise multiple six-figure checks without ever pitching cold.

The fourth section is “Pre-Marketing.” This is the part no one talks about, but every serious developer does. You’ll learn how to create investor FOMO before your deal even hits the market. It’s not about spamming DMs — it’s about framing your deal as an inevitable opportunity. You’ll get outreach examples, email cadences, and positioning techniques that help you start soft conversations that convert to hard commitments later.

The fifth section is “Deal Structuring.” This is where you learn how to legally and financially engineer your deal to protect yourself and appeal to capital. You’ll learn the basics of waterfalls, promote splits, management fees, and how real estate development firms structure their term sheets. This section includes a visual walkthrough of deal structures, a sample term sheet template, and a doc stack checklist you can use with your attorney. If you’ve never led a deal before, this is how you make sure you don’t get taken advantage of.

The sixth section is “Offering Materials.” This is where it all gets pulled together. You’ll use the work from Concepting and Underwriting to write a clean, confident investor memo. You’ll get a prompt that helps you write your memo with AI, a template for your investor deck, and a walkthrough on what every slide needs to include. You’ll also learn how to avoid the most common deck mistakes (like burying the deal or over-designing visuals that confuse investors).

The seventh section is “Outreach & Closing.” This is where you introduce the opportunity, host investor calls, handle objections, issue documents, and collect wires. You’ll learn how to manage the emotional and strategic dynamics of raising money — especially if this is your first raise. This section includes an offering email guide and a wire instructions template. You’ll also get insight into how to push a deal across the finish line without sounding desperate.

The eighth and final section is “Execution.” This isn’t a full construction or asset management course — it’s a roadmap for the post-close sprint: when funds are secured and execution begins. It outlines how to stay organized, manage vendors, and report back to investors like a sponsor who’s done this before. It’s brief, but it keeps you focused so you don’t stall once the money hits the account.

Every section includes detailed SOPs, templates, and examples pulled from real deals — and more are being added regularly.

Below is every template, file, and asset you'll receive as part of The Developer Playbook:

Testimonials

Disclaimer:
Any earnings or income representations shared in this playbook are aspirational examples of what’s possible. They are not guarantees or promises of actual results. This playbook is for educational purposes only and does not constitute legal, tax, or financial advice. Your results will vary based on your effort, experience, execution, and market factors. If you're looking for a guaranteed outcome, this playbook is not for you.

Refund Policy:
All sales are final. There are no refunds offered for this playbook.